Jeff Price is the Founder, CEO, and President of TuneCore. Previously Price had started the spinART record label in 1991 and ran it until 2005. spinART released over 230 releases, including Apollo Sunshine, Apples In Stereo, Frank Black, Vic Chesnutt, Clem Snide, John Doe, Echo and The Bunnymen, The Eels, Michael Penn, The Pixies, Ron Sexsmith, Richard Thompson, and many more.

After SpinArt, Price went on to work with eMusic.com, first as a consultant, then as interim VP of Content Acquisition, and finally as the Senior Director of Music/Business Development. He contributed towards the creation of eMusic's initial business model and created and implemented the first subscription-based music sales and distribution structure.

In 2005 Price started TuneCore, which is an aggregator which helps get digital music into online stores such as iTunes, Amazon mp3, eMusic, Rhapsody, Napster, Amie Street, Groupie Tunes, ShockHound.com, and lala.