Russ Eisenman, Lead Marketer for Emerging Business at SanDisk (slotMusic, slotRadio), since 2008

Russ leads the marketing team for the slotMusic, slotRadio and Sansa product lines. In November of 2008, Eisenman's team launched slotMusic, the new music format featuring pre-loaded high quality MP3s, on a microSD card, supported by all four major record label groups and key retailers such as Best Buy and Wal-Mart. Working with the with NARM members and their new formats committee to create the newest physical music format, Eisenman's team developed and launched artist content working with key management and label partners to create the new album format; Artists like Fall Out Boy, Lady Gaga, Akon and All American Rejects.

Prior to joining SanDisk, Eisenman was the SVP of Marketing for
Hands-On Mobile, Vice President of Marketing for Amp'd Mobile, Chief Marketing Officer for Tower Records, and Director of Consumer Marketing for GetThere.com.