Michael Feferman runs the Digital department at C3 Presents. C3 produces major events (Lollapalooza, Austin City Limits Music Festival, etc.), promotes concerts (1,000+ yearly shows around the country), and manages bands (Blues Traveler, Robert Earl Keen, Thievery Corporation and more). Michael oversees C3’s digital media and interactive marketing efforts. It is his job to set digital strategy and to forge and manage C3’s partner and sponsor relationships with companies like Facebook, MySpace, YouTube, iTunes, SiriusXM, AT&T and many more. You can find him at twitter.com/fefermichaelman.