Russ Crupnick provides expert media commentary and executive-level guidance, industry analysis and overall strategic value to The NPD Group's clients in the music and film/video industries. Steeped in the entertainment sector, with more than twenty years of experience in the development, management and application of consumer tracking panels, Crupnick has appeared as a commentator for broadcast news outlets and has been extensively quoted on industry trends in the print media as well. He is also a sought-after speaker at a host of industry conferences and trade shows. Crupnick has served NPD as president of the Behavioral Tracking business unit, and as VP of Corporate New Business Development. Prior to NPD, he held several positions for ACNielsen, including VP/group director of the Homescan Consumer Panel unit and VP/director within Nielsen's Category Management team.