MUSIC: KingBilly

Immediately following: regularly scheduled Mercy Lounge's 8 off 8th "Road to Bonnarroo"

REGISTRATION / BREAKFAST Sponsored by MIDEM

WELCOME, INTRODUCTIONS
  Bob Fisher, President, Belmont University
  Nashville Mayor Karl Dean

WELCOME & OPENING REMARKS
  Ted Cohen, Managing Partner, TAG Strategic

TOO MUCH OR TOO LITTLE COPYRIGHT PROTECTION? A DEBATE...      
This segment poses the question: have the terms of copyright protection exceeded what is reasonable to encourage and compensate artistic creation?

  Bill Ivey, Curb Center for Art, Enterprise and Public Policy, Vanderbilt University
  Fred Cannon, Sr. Vice President, Government Relations, BMI

JUST THE FACTS: STATE OF THE INDUSTRY AND CONSUMER TRENDS
A leading analyst kicks off the conference with the latest research, including consumer behavior and opinions, adaption rates for various platforms, the profitability of revenue streams and overall economic indicators, leading to a picture of where the music industry is heading. 

   Russ Crupnick, VP / Sr Industry Analyst, The NPD Group

REFORMING THE DIGITAL COPYRIGHT SYSTEM: Progress Through Legislation, Litigation, and Market Forces
Top experts from the "front lines" will examine the legal and policy issues, and other factors leading towards progressive changes for the music industry.  

  Joe Keeley, Joe Keeley, Associate, Arent Fox
  Cary Sherman, President, RIAA (Recording Ind Assoc of America)
  David Israelite, President & CEO, NMPA (Nat'l Music Publishers Assoc)
  Jon Potter, Executive Director, DiMA (Digital Media Association)
  John Simson, Executive Director, SoundExchange
  Steve Bogard, Songwriter/Producer/Publisher, Bogard Music, Board President of NSAI (Nash Songwriters Assoc Int'l)

(Main Stage) Fan ConnecTrack: SOCIAL NETWORKS & APPS: THE COMPLEXITIES OF MONETIZING MUSIC

  Michael Deputato, VP New Media, UMG Nashville - Moderator
  Daniel Bernstein, Director of Business Development, Meebo
  Jonathan Hull, Director of Strategic Relationships, Ning
  Ali Partovi, CEO, iLike
  Geoff Ralston, CEO, Lala

(Vince Gill Room) CONVERGENCE, Part I: MUSIC LIKE WATER
Griffin is the founder of Choruss, a non-profit being incubated at WMG which, in its initial phase, licenses music at the ISP level, adding a small music-royalty fee into university tuition payments.

  Jim Griffin, President, Choruss
  David M. Ross, Music Row Publications - Interviewer

DRASTIC MEASURES: NEW METRICS IN THE MUSIC BUSINESS
With the advent of Big Champagne in 2000, the music industry began a reluctant shift from measuring success according to radio charts and album sales to a much more complex array of metrics, most of them generated by activity on the internet. It is now possible to monitor file sharing at the zip code level, blog or message board mentions, video plays and much more. New companies are developing web crawlers that automate the process of monitoring music sites. Others are slicing and dicing fan data to sift casual fans from super-fans who may be more easily engaged in a promotion or viral marketing project.  The panel will investigate not only the new technologies that allow fresh and nuanced views of an artist’s growth but the shift in perspective necessary to quantify progress in an era of declining physical sales.

  Craig Havighurst, Founder/Writer/Producer, String Theory Media - Moderator
  Russ Crupnick, VP / Sr Industry Analyst, The NPD Group
  Duncan Freeman, Founder & President, Bandmetrics
  Jim Lucchese, CEO, The Echo Nest
  Mark Tindle, Business Development, Colligent
 

(Main Stage) Fan ConnecTrack: DRASTIC MEASURES, PART II: KNOWING YOUR FANS, MAKING THE MOST OF THE DATA 
Following the Drastic Measures segment which establishes the evolving landscape of information; this segment will go into more depth and is meant to answer the logical next questions: How can information be used, is it being used wisely, are decision-makers able to grasp and integrate the analysis? If not, what are the impediments and how can they be remedied? 

   Glenn Peoples, Senior Editorial Analyst, Billboard Magazine  - Moderator
   Ian Rogers, CEO, Topspin
   Joe Kustelski, VP of Product & Technology, echo

(Vince Gill Room)  ADVERTISING: INTERSECTING WITH MUSIC CONSUMERS 

    Marcus Peterzell - Moderator
   Adam Lilling, Co-Founder/CEO, BiggerBoat
   Adam Spielberger, EVP of Interactive Marketing, Special  Ops Media
   Rick Rogers, President, Gary Group Interactive 
 

SUPPLY AND ACCESSIBILITY OF CAPITAL FOR MUSIC INDUSTRY INNOVATION

  Tawn Albright, GM & VP Nashville-Based Echo Operations - Co-Moderator
 Dan Schmisseur, TN Technology Development Corporation
  Jason Caplain, General Partner and Co-founder, Southern Capitol Ventures
  Steven Gladstone, Principal, Mockingbird Equity
  Neil Sequiera, General Partner and Managing Director, General Catalyst Partners
  James Ackerman, Founder, Spinnaker Media Partners, LLC

CONVERGENCE: THE ROLE OF ISPs IN THE FUTURE OF MUSIC

  Susan Butler, Executive Editor, Music Confidential - Moderator
  Linda Bloss-Baum, VP Public Policy, Gov't Relations, Warner Music Group
  Jim Cicconi, SEVP, External & Legislative Affairs, AT&T
  Joe Waz, SVP, External Affairs & Public Policy Counsel, Comcast

(Main Stage)  Fan ConnecTrack: MUSIC DISCOVERY & RECOMMENDATION

   Mark Montgomery, Co-Founder of echo - Moderator
  Dave Allen, Blogger, Pampelmoose.com
  Christina Calio, Director, Entertainment Marketing, Zune, Microsoft Corp.
  Petar Djekic, Sr Marketing Manager, mufin
  Tim Westergren, Founder, Pandora
    
(Vince Gill Room) LICENSE MY MUSIC, PLEASE! GAMES USING MUSIC

    Jay Frank, Sr Vice President Music Strategy, CMT - Moderator  
   Steve Schnur, Worldwide Exec Music & Marketing, Electronic Arts
   Tim O’Brien, Head of Business Development, Tapulous

(Main Stage)  Fan ConnecTrack: CREATING, CULTIVATING AND MONETISING THE ARTIST-FAN RELATIONSHIP

  Hal Hassall, VP Marketing, echo - Moderator
  SuzAnn Brantner, William Morris Agency
  Jeremy Holley, VP Consumer & Interactive Marketing, Word Ent.
  Clint Smith, Co-Founder, Emma
  Michael Feferman, Director of Digital & Interactive, C3 Presents

(Vince Gill Room)  NASHVILLE IN AFRICA (5:05 - 6:30)
Announcing the release of a study from the International Policy Network; intended for anyone who is interested in international copyright and economic development issues; drawing a connection between the successes and threats similarly faced by Nashville and the emerging creative industries in Africa.  Click here for more information. (This is a separate event which is not an official LMDS segment, in support of the Tennessee Center for Policy Research)

WELCOME, OPENING REMARKS
   Ralph Schulz, President & CEO, Nashville Area Chamber of Commerce

KEYNOTE PRESENTATION: Michael Masnick, Editor of Techdirt Blog; President/CEO, Floor64
SERVING YOUR FANS: THE TRENT REZNOR CASE STUDY: Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study will explore Reznor's experiments, as well as other artists who have followed his lead, examining what has worked and what has not; and why.

MOBILIZING MUSIC: FROM RINGTONES TO REVOLUTION
What have we learned since ringtones first woke us all to mobile music's possibilities and what new services are exploding onto the mobile scene.  How are the indies and majors approaching mobile music differently and what strategies are working best for the emerging artist vs the established star?  Hear from those in the know, in the trenches, and on the cutting edge of the mobile music revolution.

  Dave Ulmer, Sr. Director Multimedia, Motorola - Moderator
  Greg Estes, Vice President of Marketing, Mozes
  Russ Eisenman, Head of Marketing for slotMusic,slotRadio, SanDisk
  Heather McBee, VP Digital Business, Sony Music Nashville

(Main Stage)  INNOVATIVE SERVICES: Delivery and Distribution 
Companies helping artists or their teams engage fans, create revenue opportunities, and provide distribution 

  Mark Montgomery, Co-Founder of echo - Moderator
  Dave Jaworski, CEO, Passalong Networks
  Brian Peterson, Co-Founder and CEO, Bandbox
  Jeff Price, Founder, CEO, President, Tunecore

(Vince Gill Room)  INNOVATIVE SERVICES:  Publishing /  Songwriters
Companies helping songwriters and publishers create opportunities, track revenue, provide content distribution  
Presented in Association with Landmark Digital Services

  J Fred Knobloch, Member, J Fred Knobloch Publishing, LLC - Moderator
  David De Busk, VP of Business Development, Landmark Digital (BMI)
  Tim Smith, Founder, MyWerx
  Patrick Sullivan, Founder, Rightsflow  
 

(Main Stage)  ROUND TABLE DISCUSSION and audience Q&A, featuring:
   Tim DuBois, Clinical Professor of Management, Vanderbilt University Owen Graduate School of Management - Moderating
   Jay Frank, Sr Vice President Music Strategy, CMT
   Jeff Price, Founder, CEO, President, Tunecore
   David M. Ross, Music Row Publications
   Larry Stessel, President, Trillium Entertainment 

(Vince Gill Room)  Fan ConnecTrack: MOBILIZING MUSIC, PART II:  CULTIVATING A FAN BASE ON THE ROAD
Creating direct artist to fan relationships by mobilizing your tour 
   Ken Tucker, Editor / Correspondent, The Nielsen Company / Billboard - Moderator
   Chris Stacey, Vice President Music Industry, Mozes
   Eric Arnold, Brand & Tour Sponsorships / New Digital Media, William Morris Agency
   John Gusty, Advertising & Promotions, echo
   Diana Garcia, Turner Nichols  

Fan ConnecTrack: THE LIVE SHOW: BUILD THE BRAND

  Mark Montgomery, Founder of echo - CO-MODERATOR
  Pam Matthews - CO-MODERATOR
  Holly Anderson, VP of Artist Marketing & Artist Relations, Eventful
  Brian O'Connell, President, Live Nation Country Touring
  Derek Webb, NoiseTrade
 Scott Siman, President, RPM Management LLC

(Main Stage)  CONNECTING IN MUSIC CITY
As a worldwide hub for music, Nashville incubates incredible talent and exceptional ideas; this segment leads to organizations and events where technology and the entertainment community intersect.  Learn where to network, collaborate, brainstorm, innovate, and startup. 

  Kelly Stewart, Interactive Marketing Consultant - Moderator
  Dave Delaney, Social Media Coordinator, Griffin Technology o/b/o Podcamp, Barcamp, Nashville Geek Breakfast
  Elin Eifler Mulron, Digital Edge o/b/o Digital Nashville
  Mark Montgomery, Co-Founder of echo o/b/o Nashville Chamber Entrepreneurs
  J. Tod Fetherling, President & CEO, Nashville Technology Council
  Nicholas Holland, centresource o/b/o Nashville Startup Weekend

(Vince Gill Room)  INNOVATIVE SERVICES: Partnering With Consumer Brands
This session is about using the value of online promotions and advertising to leverage your music. Digital “value adds” are becoming much more accepted as promotional tools.  These companies, working with brands including Coke and General Mills, are generating paid downloads in the BILLIONS, and are connected to massive advertising budgets to expand the profile and impact of music releases. This segment will represent each of the key elements and partners of a successful digital artist promotion.  Outlining, dialoging, and using a finished and active promotion for the example.
Presented In Association with Promotional Currency 

   Barry Schaffer, President, Promotional Currency – Moderator (Sponsor)
   Caroline Counihan, Hotel Indigo (Customer)
   Barrett O’Connell, Director of Licensing and Content, Vervelife (Licensing)
   Steve Dersch, Promotion Specialist, SCA Promotions (Underwriting)