Terry McBride – CEO and Co-Founder/Owner, Nettwerk Music Group

Terry McBride is the CEO and one of three founders of the Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist, DJ and producer management), Nettwerk One (publishing), and Artwerks (graphic and fashion design). Founded in Terry's apartment in 1984, Nettwerk now has major corporate offices in Vancouver, New York, London, Boston, Nashville, Hamburg and Los Angeles. Nettwerk Management exclusive clients include such artists as Avril Lavigne, Barenaked Ladies, Dido, Stereophonics, Sarah McLachlan, All Saints and Jamiroquai. Since its inception, Nettwerk has released over 400 different albums with worldwide sales in excess of 100 million albums. Most recently, Terry’s attentions have focused on advances in digital technology, intellectual property rights and the future of music distribution.

As the comprehensive intellectual property segment of the day, this panel will illustrate the complexity and seeming impossibility of the negotiations between trade organizations representing the music industry and legislators in Washington DC.  Current copyright law harkens back to the days of piano scrolls and “popular music” songbooks.  Lawsuits abound, consumers think music should be free, and technology companies say copyrights stifle innovation.  As a worldwide hub for songwriters, publishers and several music genres, what is Nashville’s role in these discussions?  Who will win and who will lose; is a win-win even possible?  Much is at stake in this struggle for everyone’s fair share of the music pie.

Ted Cohen – Managing Partner, TAG Strategic
Tamara Conniff - Executive Editor and Associate Publisher, Billboard

Compensating copyright stakeholders and intellectual property owners is Job One. But how are we doing? Is today’s licensing maze hindering or helping to promote growth? Has DRM, and the lack of hardware interoperability which it creates, succeeded in creating a dependable digital music marketplace? With over one billion monthly illegal downloads, is the digital marketplace a reality or illusion? Can’t technology, consumers and content owners all get along?

The Recording Academy Presents: Artists, producers and engineers are using digital technology to push the envelope of high quality sound, helping to realize the artist’s vision for their music.

Consumers today, however, are, in large part, missing out on the high quality listening experience.  If we can get them to experience and demand the ability to have this amazing sound technology readily available and simple to use, couldn¹t that help drive music sales?

Ted Cohen and Dave Ulmer will again “show and tell” some of the products not yet on the market or new to consumers.  An entertaining must see for what’s to come in the world of music technology from experts in the field.

Julie Lee, VP of Sales/Licensing for Universal Music Mobile
Adam Mirabella, SVP & GM, U.S. Digital Sales, Sony BMG Entertainment
Mark Nagel, Director of Entertainment Services, Cingular
Richard Winn, Manager of Artist Development, Zune, Microsoft Corp.

Sites like Myspace and Facebook have become an important component in exposing music to anyone under 25.  While the music industry knows they need to use it, does anyone really know how it connects the music to the listener?  Three experts in the viral music and social networking field will download the basic principals of marketing through these portals while two high school students reveal what they really do on these sites.  

Pinky Gonzales, Managing Partner Echomusic
Brian Peterson, Associate Director of Interactive Marketing for Provident Music Group / Sony BMG
Cassie Petrey, New Media, Warner Bros. Nashville