Terry McBride is the CEO and one of the three founding owners of Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist, DJ and producer management), Nettwerk One (music publishing), Nettmedia (web and DVD design), AMP (full-service merchandising company) and Artwerks (graphic and fashion design).

The company began in Terry’s small Vancouver apartment in 1984 with partners Mark Jowett and Ric Arboit, three music fans who noticed a lot of Vancouver talent, without management.  Over 20 years later, Nettwerk has grown to an international company with offices in Vancouver, New York, Los Angeles, Nashville, Boston, London and Hamburg, with exclusive clients such as multi-million selling artists Avril Lavigne, Barenaked Ladies, Dido, Stereophonics, All Saints, Sum 41, Billy Talent and Sarah McLachlan. 

In 1996, Terry changed the music business forever when he partnered with Dan Fraser, Marty Diamond and Sarah McLachlan, and founded one of the most prolific and eclectic concert tours of the 90’s: “Lilith Fair.”  The concept of an all female headline traveling concert was unheard of, yet from 1997 through 1999, “Lilith Fair” was the dominant tour of its time, changing radio business, launching musical careers and raising over 10 million dollars for various women’s charities.  A 3-year plan from the start, “Lilith Fair” stayed true to its original concept and wrapped in 1999; its impact is still felt today.

Today, Terry is again leaving his mark on the industry by re-inventing himself and his company. He has embraced the rapidly changing music industry and come to be known as a leading advocate for advances in digital technology, intellectual property rights and the future of music distribution. 

Terry’s interest is no longer in selling CDs, but in selling music in every form imaginable and using behavioral marketing to create new and inventive ways for fans to consume the music.  In order to do this, bands need to move away from major labels and create their own “artist run labels.”  In this new paradigm, artists own all of their intellectual property, which allows for much more creativity, from writing songs to choosing how to release music to marketing the music. 

With the new artist-run model, Terry McBride has created the Nettwerk Music Group which combines the record label, management and publishing companies into one entity. His efforts have not gone unnoticed; Wired Magazine (2006) dubbed Nettwerk Music Group the “next-gen music company.”